Case study — Domaine de Trévallon
Sharing and passing on
An iconic estate in the Alpilles for which passing on the knowledge and history of wine is an integral part of the product.
An iconic estate in the Alpilles for which passing on the knowledge and history of wine is an integral part of the product.
"Domaine de Trévallon is above all about wines for aging, notably red wines that keep for 25 to 35 years and white wines for 15 to 25 years."
It was therefore necessary to manage all the vintage information in depth on the website. In a context where product information is very important, it seemed obvious to Domaine de Trévallon to have the best quality information, to build consumer loyalty.
To achieve this goal, Domaine de Trévallon decided in 2011 to use the vin.co platform. "I know the product, but the people who work in the office and the agents we work with also need to have complete command of the product," explains Ostiane Icard. She chose to use the feature for creating and distributing technical sheets across multiple media, with the aim of regularly updating product information and making it available in multiple languages.
"It was important to have a direct connection with the estate's website." Domaine de Trévallon therefore chose to develop its website as well as a mobile e-catalog, so that customers automatically find the various product sheets. The estate also uses a Facebook page to present its technical sheets. "What's great is being able to collect customer comments," notes Ostiane.
"This simplicity and this very playful way of using the platform" enabled Ostiane to introduce the other members of the estate to it. Information is available on various media and updated automatically, for optimal consistency.
"Agents can directly send links to download the technical sheets," which saves time when sharing data.
Information is automatically updated across the various media.
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