Contactless, your customers instantly access your product presentation on their smartphone. By design, each page of your vin.co catalog has a unique, permanent web address. To make it easy to access from smartphones, vin.co links it to a unique QR Code. You can add it to your back label, print it on a neck collar, on your point-of-sale materials or your brochures.
Your vin.co QR Codes have a permanent address, but you manage the content they point to yourself, in real time. Adapt your content to your customers' expectations depending on your products and the situation: tasting tips, nutrition data, recipe ideas, medals. You can also run events: promotions, contests, etc.
To comply with the new European wine labeling regulation, discover the Nutri QR Code, which opens a page dedicated solely to regulatory data. If you already use our Smart or Classic QR Codes, you can easily manage your redirects.
Your catalog's design is automatically inherited from the visual identity settings you defined for each of your brands. You can thus present distinct brands in a single catalog and showcase the identity of each of your wines.
The QR Code application built into your vin.co account lets you download your QR Code as PDF or PNG to easily add it to your back labels. If you have fast-moving products, choose the Smart QR Code application, which dynamically points to the sheet for the most recent vintage. It simplifies work on the labeling line by keeping the same back label from one vintage to the next.
In this video, Pierre Perrin shares a very accurate view of what has become established in our industry: the QR code is not just an obligation, it is a direct point of contact with the consumer.
"a direct gateway to our customers"
This sentence perfectly sums up what we have been seeing in the field for several years: expectations of transparency are rising, habits are changing, and the way we communicate about a wine is changing profoundly.
What could be seen as a constraint is gradually becoming a new communication channel, and the most forward-thinking houses have understood this well.
Thank you to Pierre Perrin for his well-chosen words, and to Famille Perrin for their loyal trust for so many years.
Try it for free with the Découverte account, or request a demo with your own products.